Expert insights on customer acquisition, retention strategies, and scaling tactics for small business founders.
Most people think growth equals more revenue. That's the obvious part. Real growth is when your business starts breaking because it's doing well, and you have to solve problems you didn't even know existed six months ago.
AI won't save your startup, but ignoring it will kill it. While you're manually doing tasks that take hours, competitors are using AI to do the same work in minutes—and using that extra time to focus on customers.
As vague as it sounds, it depends. But not on what you think. The real question isn't whether marketing works, it's whether you actually understand what problem you're solving and for whom.